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Juice, What a Surprise! Join My Promotional Campaign of Freshly Made Green Juice


I’m sure you have all seen the milk commercial: “Milk/What a Surprise!”, which now has changed to “Got Milk?”

They are everywhere: on TV, in magazines, and, of course, in schools. The campaign was started in 1995 to improve milk sales by promoting the supposedly great benefits of adults drinking milk. It’s been extremely successful, thanks to skillful mix of subtle humor and celebrity pictures to convey its message. The photographs shot by Annie Leibovitz – such as this of Pete Sampras below – showed pictures of celebrities and popular stars becoming an instant hit.

Here is one example from this campaign. A picture by Annie Leibovitz, 1995. Tennis star Pete Sampras, the number-one-ranked world champion from 1993 to 1998—and seven-time Wimbledon winner—was a fan of the milk mustache ads and volunteered to be a celebrity subject.

“Milk/What a Surprise!” Pete Sampras. By Annie Leibovitz, 1995.

Does “Milk and dairy build strong bones”?

I grew up drinking cow’s milk from birth, and I still drink it in small quantities on a fairly regular basis.

However, I don’t believe it to be a health food any more.

The dairy industry is one of the most powerful industries in the U.S., earning over $50 billion and spending over $200 million annually to spread the message that dairy products nutrition is necessary for human children’s health. They’re smart enough to target mothers and kids, because they can create habits for life if a child is drinking cow’s milk at an early age.

What many experts and scientists have been pointing out for quite some time, though, is that cow milk’s large fat molecule is acid- and mucus-forming in humans; thus we are all “lactose intolerant” to one degree or another. Our grandparents, with their strong genetics, withstood it well. Unfortunately, our own children with three generations of weakened genetics, are not faring so well.

One of the most preeminent nutrition researchers in the world, Colin T. Campbell, PhD, conducted the most comprehensive, longitudinal research study in history, known as the Oxford-Cornell China Project. Published in 2004, The China Study research dietary habits and disease rates in 6,500 adults in China over almost 30 years. The study presented massive evidence that casein (the protein in milk) is linked to high rates of disease when consumed at a rate of 20% of the diet, which is the norm in the U.S.

Campbell documents extremely low rates of the same diseases in population eating below 5% animal protein. The protein in all the studies, animal and human, was casein. Eight thousand statistically significant correlations resulted from this study. (“Statistically significant” means the likelihood the finding is due to chance is less than 5 percent.) These findings definitively decimate average American mothers’ nutrition beliefs that feeding their children dairy products will build strong bones and lead to good health.

The fact is this: Baby humans need human breast milk until about 18 months of age, when they start producing digestive enzymes to break down solid food). Only baby cows need cow milk. Nothing can substitute human breast milk for infants 0-18 months. And if breastfeeding is impossible, some experts suggest, that the better alternative may be raw goat milk (and definitely not soy milk).

But what about calcium, you may ask?

If you are worried about the calcium, you should not be. Get your calcium from leafy greens, as the dairy products nutrition is bioavailable to cows but not humans.

Read more on Dairy Products Nutrition here.


Juice, What a Surprise!

So, here is my response to that campaign.
Well, while I am not totally against milk (although there are many valid arguments against drinking milk), I feel that not enough emphasis is given to a much healthier alternative: fresh raw juice, especially GREEN JUICE.

First I considered taking picture of myself with a green juice mustache, but I am not a celebrity.

That’s when I thought about Mona Lisa.

Not sure if she was a milk drinker or not, but I hope she wouldn’t mind.

I decided to unscrupulously use her image anyway for the greater good!

Green Juice, What a Surprise! Mona Lisa by Leonardo da Vinci

So, if you are willing to try a great juicing recipe for green vegetables and kale that will give you lots of energy, here it is. This is a recipe for a delicious green juice with apples and lemon:

Simplified version:

1 head romaine lettuce or celery
5-6 leaves of kale (you can add some other greens too, such as spinach, dandelion, or parsley)
1-2 apples or pears (green apples are less sweet, more tart)
1 lemon (not peeled)
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Optional ingredients – be creative:
1 cucumber
1 cup of spinach leaves
1/4 to 1/2 ripe Hawaiian papaya
1 handful of cilantro or parsley
1 handful of fennel (stalk can be used too)

You may also like to add some beets or carrots, but then of course it will no longer be a green juice. Some people like to add small slice of garlic and/or ginger.

Drink to your health and boost your immune system!

Read more about benefits of juicing and health cleanse juicing recipes on this Juicer Advice and Juicing for Health Advice blog. Some of my favorite juicing recipes include Raw V8 Juice Recipe, Watermelon-Grape Delight and Apricot-Mango Ambrosia. If you still don’t have a juicer and are considering getting one, read my review of my favorite juicing machine Breville 800JEXL Juice Fountain Elite 1000-Watt Juice Extractor.


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